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household-shaped construction marks the identification of the business
‘with home’ in south korea can take variety as a 4-storey multi-useful making with a house-shaped framework on the major. the in general composition accommodates the owner’s retail keep on the ground level, rental residences on the to start with and next flooring, and the owner’s property earlier mentioned. rieuldorang atelier aimed to layout a volume that stands out from the neighboring structures, all the though marking the id of the firm that holds the similar name ‘with home’.
the architects had to deal with very clear limits in architectural design and style that utilize to all structures in the new town. these restrictions identify the design and style that can be approached in the volume, defined by the sunshine boundary and the making-to-land ratio. owing to the nature of the slender website and the aforementioned rules, it is inevitably tricky to assemble an arrangement that pops up from the encompassing volumes, and exactly that was their focus on.all photos courtesy yoon, joonhwan
accomplishing a solid visible relationship
to that conclusion, the ensuing construction provides alone as an open facade wrapped by two continuing curved walls. the curved wall expresses the adaptability of the fabric and at the exact time has the inclusiveness that encompasses the whole making. the style and design staff at rieuldorang atelier sought to produce a visual enjoy involving the structure’s shape and the brand’s identify: a home for the ‘with home’ retail area. the constructing was perceived as a dwelling and showroom taking form as a pentagonal gable-formed quantity.
‘in common, branding is stated as the course of action of building an graphic of a model in the minds of clients. from this position of see, the style and design course of ‘with home’ can be said to have received the outcome of architectural branding that reminds folks of the image of residence style. the iconic style and design, which symbolizes with home’s house, was done in form with the outcome of architectural branding, and was ready to reach the twin purpose of a home like an place of work building to some extent.’
